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AI Impact Amplifier Now taking expressions of interest

The one person doing three jobs deserves better tools than generic AI.

The AI Impact Amplifier is a focused engagement for marketing, communications, sales, or fundraising teams in purpose-led organisations. Built around your real workflows, your values, and your team.

Register your interest →
Why this matters

You already know AI could help. You just don't have time to figure it out.

The marketing manager in most disability services or aged care organisations is doing the work of three people. Commercial marketing. Participant attraction. Internal communications. Compliance comms, sector reputation; the list goes on.

Meanwhile, the AI tools everyone is talking about are designed for tech companies, not for organisations trying to explain a complex funding model to families who are frightened and overwhelmed.

And the question hanging over everything: if we adopt AI, are we replacing the empathy and the relationships that define what we do? The AI Amplifier exists to answer that.

If this sounds familiar…

You are doing commercial marketing, NDIS participant attraction, and internal comms; sometimes in the same afternoon.

You know AI could help, but you have not had two hours to sit down and figure out where to start.

You are worried about introducing something that undermines the human touch that defines your organisation.

AI should amplify purpose, not replace the people behind it. That is not a slogan; it is how we build every tool.

The process

How the AI Impact Amplifier works

Step 1

Audit your current workflows

We map what your team is actually doing: what takes the most time, what requires the most cognitive effort, what gets deprioritised because there is not enough of either. This is the baseline everything else is built from.

Step 2

Identify the amplification opportunities

We start by asking: if we could hire anyone to help this team, what would that person do? Using the Think Then AI framework, we work through your workflows together and ask what can be eliminated, simplified, automated, or delegated to AI; always specific to your context, your values, and your team's capacity.

Step 3

Build the tools together

We do not hand you a technology recommendation and leave. We build the tools with you; prompts, workflows, templates, systems; inside the platforms you already use or are willing to adopt. We are platform agnostic and will prepare you for platform changes as they come.

Step 4

Train your team to use them independently

The goal is capability, not dependency. By the end of the engagement, your team can adapt, extend, and own their AI tools without needing ongoing support. They will feel like they have superpowers.

Our commitment

Built around your values, not the technology vendor's

AI in purpose-led organisations requires a different lens. The people we serve are often vulnerable. The work we do is often confidential. The trust our organisations hold is not a marketing asset; it is the foundation of everything.

The AI Impact Amplifier uses the Think Then AI methodology; a human-centred framework developed by us in collaboration with Sofía Geyer from The Human Lab (Argentina). The framework starts with understanding your people and processes before any technology is introduced.

We never automate without asking whether we should. We never adopt a tool without understanding who carries the risk if it does not work as expected.

Our non-negotiables

  • AI should amplify your people's capacity; it should not replace the judgment, the empathy, or the relationships that define purpose-led work
  • We never recommend a tool we have not tested ourselves in purpose-led contexts
  • Your team's data, your participants' data, and your organisation's IP are always protected
  • Platform agnostic; we work with what you have or help you choose what fits
  • Ethics-first is not a box to tick. It is the starting point for every decision we make together
Who this is for

Who benefits most

The stretched team member

The person doing the job of a whole team, who knows AI could help but has not had time to figure out how. This engagement gives them tools that actually work for their specific context; not generic prompts designed for a tech startup.

Leadership teams who care about the future

Leaders who want to understand where AI fits in their organisation and where it does not, so they can make confident, ethical decisions about adoption without feeling left behind or leading recklessly.

Purpose-led organisations watching carefully

Organisations that have been watching the AI conversation and feel both the urgency to act and the responsibility to do it carefully. Most importantly: the people you serve, because they receive even more from you when your team has the capacity to give it.

Investment

Pricing

Priced as a project or a 3+ month retainer, depending on your team's scope and pace. We scope it in a 30-minute conversation first, so you know what is involved before you commit.

This is not a fixed product. Each engagement is designed around your team's actual workflows, your sector, and your values. Which is why we start with a conversation, not a price list.

Register your interest →

What registration gets you

  • A 30-minute scoping conversation with Cata
  • A clear picture of what the engagement would look like for your specific team
  • A realistic scope and pricing before any commitment
  • Priority access as we onboard new AI Amplifier clients

This offer is live and taking expressions of interest now. We onboard a limited number of organisations at a time to ensure the quality of the work.

Want to understand your biggest opportunity right now?

Take the Experience Architecture Index

The EAI gives you a personalised picture of which layer of your experience is under the most pressure; in 15 minutes, for free. Knowing this before we speak means our scoping conversation is sharper and more useful for you.

Take the EAI →

Register your interest

A short form that tells us who you are and what you are working with. We will be in touch to book your scoping conversation.

Not sure yet? A free Discovery Call is the low-commitment way to start. Thirty minutes, no pitch, and you'll leave knowing whether this is the right fit.

Want to start with a focused strategy session first?

SHiFT Catalyst

A focused strategic engagement that surfaces what's not working and builds the design foundation to act on it. Includes stakeholder conversations, a customer journey map, AI opportunity mapping, and a 90-day action plan. Uses the Think Then AI methodology; the same framework that underpins the AI Impact Amplifier.

Learn about the Catalyst