We redesign your experience so clients don’t drop off and you lead the way in your sector.
Trusted by purpose-led organisations across Australia
And yet…
Participants / clients still drop off in the first 30 days of onboarding; before they’ve had the chance to experience what makes you different.
The quality of the experience depends on who picks up the phone that day, not on a deliberate design.
Marketing is promising something the delivery hasn’t caught up with yet.
Your best people are quietly compensating for systems that were never properly designed; and starting to burn out.
The training happened. The behaviour change didn’t follow.
No amount of marketing fixes that, because this is an experience and service design problem.
with your People
co-design, not imposed solutions
for Implementation
designed for real delivery, not theory
End-to-End
from promise, to delivery
Imagine you walk into your workspace later this year and…
Your experience is distinctive and unmistakably yours. It reflects your values at every touchpoint; and participants / clients feel it from the first interaction. Not because your team is trying harder. Because the design makes it inevitable.
The systems support meaningful work instead of fighting it. Staff stay because the experience matches the mission. Burnout drops when people are no longer compensating for gaps the design should have closed.
Participants / clients stay because the experience matches the promise. Referral partners send more people because the feedback is genuinely good. Organic attraction starts doing the work your marketing is currently doing alone.
A focused engagement to diagnose what’s not working and define exactly what to fix.
Best for: organisations that know something isn’t working but need clarity.
A deeper engagement to redesign onboarding and service delivery end-to-end.
Best for: organisations ready to fix the root cause, not just symptoms.
A 16–20 week transformation engagement to redesign your service and experience end-to-end.
Best for: organisations ready to redesign the whole experience, not just a touchpoint.
Not sure which fits? We’ll figure it out in 30 minutes.
We sit with frontline workers and interview participants / clients to build a picture of what people actually experience; not what the org chart says should happen.
Co-design workshops where your team builds the solution with us; then we layer in technology deliberately, where it actually helps.
We stay alongside you through implementation; not as a consultant watching from the sideline, but as a partner making sure the design becomes the reality.
We build your team’s internal capability so the experience keeps compounding; the goal is that you no longer need us for the day-to-day.
This isn’t a report that sits on a shelf.
Our work is practical, hands-on and collaborative.
Our clients aren’t failing. They’re sophisticated, mission-driven, and working hard. They’re ready for the experience to match the intention.
You’ve already invested in CX, brand, or systems; and you can feel something still isn’t compounding the way it should.
You’re leading through regulatory change; NDIS reforms, Support at Home, aged care reform; while still running the day-to-day.
You want to grow without losing what made you different in the first place.
You care about ethics more than speed; but you know that can’t be an excuse to fall behind.
"Working with WeSHiFT was such an incredible experience. Catalina has such amazing expertise in so many areas. She worked really closely with us to understand what we wanted for our business and our life. Catalina is so pragmatic, kind and helpful. I just couldn’t recommend working with WeSHiFT enough."Ellen Hooper; Founder, Executive Coach, Chief People Officer
"We were looking for a unicorn, and we found her! We needed someone who could do it all, and I honestly didn’t think they existed. We interviewed service designers and a few larger creative agencies, but SHiFT with Purpose was the only one that took the time to understand us and didn’t propose a cookie-cutter approach. For us it is critical that our participants / clients feel heard and engaged, and Catalina’s approach exceeded our expectations. I never have to worry about anything; she’s the dream."Sarah Exton; C-level executive, Founder, Board Member
"Thank you for really listening to the team. In the middle of the workshop I saw how my colleagues’ spark came back. I am hopeful again; we will work through this together."Frontline Worker; Social Enterprise
"The session with WeSHiFT was invaluable. In my opinion, 30 minutes with you is better than a half a day with many other people. Your questions are delivered with a gentle directness and your advice is very good. I’m glad I sat in."Karen Dynon; Social Impact Expert
We won’t run your ads while your delivery gaps grow.
We design the experience that makes your marketing true. If your marketing promises something your delivery can’t sustain, that’s the gap we close.
We won’t hand you a report and call it done.
We co-design with your team and implement alongside you. No cookie-cutter frameworks. No junior staff doing the work. You get Cata, start to finish.
We won’t sell you software before understanding your people.
We help you figure out where AI fits and where it doesn’t, always with your people at the centre. Platform-agnostic and human-first.
We won’t disappear when implementation gets messy.
The work is done when the change is embedded; not when the document is delivered.
Your strategic design partner; from sitting with frontline workers to standing in front of the board
The person who connects what you’ve already built into something that compounds
The one who brings creativity, empathy, and implementation; not just advice
Human-centred first, technology-enabled second, always purpose-led
The bridge between “we care deeply” and “people can actually feel it”
The one who works in regulated, resource-limited environments; and makes bold design feel safe
Two ways to get real value before you commit to anything.
No pitch. Just a genuine conversation to help you think clearly about what’s working, where the leverage is hiding, and what to do next.
A diagnostic for disability, health, and wellbeing leaders. Find out which layer of your onboarding experience is where loyalty is actually leaking.
Purpose is a promise. CX is how you keep it.
Book a discovery callBook a Discovery Call. 30 minutes, no pitch, just clarity on your biggest leverage point.
